Case Study · Web Development & Technical SEO

Pro Energy Solutions — corporate website

A responsive business website built around credibility, local search visibility, conversion paths and measured performance.

The challenge

Pro Energy Solutions needed a stronger digital presence for a Johannesburg solar and electrical business, with a site that could present completed work credibly and support local discovery.

The approach

Auris Nexus built a responsive multi-page website with clear service architecture, work examples, FAQs, contact paths and a technical SEO foundation.

What was delivered

  • Responsive, mobile-first front end
  • Clear service, work, about, FAQ and contact architecture
  • Technical metadata, canonical URLs and structured data
  • Open Graph and sitemap/robots configuration
  • Lazy loading and defined image dimensions
  • Conversion paths including WhatsApp and quote actions

Measured engineering result

The in-use image set was reduced by 41.8%, roughly half a megabyte, without visible loss of quality. This is a measured performance result rather than a claim about sales.

Outcome

The finished site provides a faster mobile experience, clearer presentation of completed work and a stronger technical foundation for local search.

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